One of the great mysteries in marketing is: what motivates prospects to become customers? There are many answers to that question but one of the most exciting and perhaps surprising is: Color Makes the World Go BUY! Businesses conduct customer research with great passion in order to develop responsive marketing plans and generate sales. While a product's ability to solve a problem, meet a need, provide pleasure, fit a budget and address other practical considerations is always at play, what can we do about the less obvious but even more compelling physiological and psychological factors that spur people to act?
For one thing, we can use COLOR - which is more memorable than words or numbers and will alone compel 60% of people to make a choice - to create powerful, subliminal messages and meaningful relationships with our audiences. So, think about the strong bond you'd like to create between YOUR brand and YOUR customers and come along with me on a fascinating and COLORFUL journey into human perception and decision making.
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